4 good reasons to Blog in the era of Social Media
Blogging is not dead. It is a great toll to communicate with your customers. They can express themselves and there is always an opportunity to grow.
- In Social Media, you never own the content. In blogging you do. With time Social media changes the way they show peoples content, eventually depending the algorithms, it may get permanently buried, and on some cases non discoverable anymore. While in Blogging you have full control of it.
- In Social Media, you never own the Audience. In blogging, you do. Besides that, social media algorithms have also changed with time, and now days, they do not show your content to all your audience or subscribers, unless you pay for it of course.
- A great purpose of a Blog is to keep the audience informed of changes, updates o new things that as a vendor, you can bring to your audience to provide solutions. As a vendor, you are always trying to provide better services or products to your audience, Blogging is a great way to let your audience know about it.
- As a vendor you can open up a channel of communication with you audience with a blog. This is very helpful as you can hear your audience about their needs, wants or improvements you can do in your product or service. THey can express what they like or dislike about it, in turn as a vendor, there is an option for improvement or the creations of new items or services.